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Posts Tagged ‘Introduction’

Product Description
David Skinner shares the wealth of his experience and expertise about decision making in a clear, practical way. The additional material and insight recorded in the Third Edition reflect his own growth as a decision analysis consultant, Rice faculty member, CEO of a large consulting firm, and maturing of his thinking. This book is an excellent resource for managers, technical professionals, and decision analysts, regardless of your experience level with decision ana… More >>

Introduction to Decision Analysis

Description
A rising tide lifts all ships. Understanding how to follow the tides of market momentum and take advantage of new and existing trends is one of the biggest keys of successful investing in any market. Buy high and sell low, or sell high and then buy low – if you can identify and react to market trends, you can make money either way. Use this video to master any market direction just like the pros!This product is manufactured on demand using DVD-R recordable media. Amazon…. More >>

Introduction to Trend Analysis

Product Description
Cliff Ragsdale is an innovator of the spreadsheet teaching revolution and is highly regarded in the field of management science. The revised fifth edition of SPREADSHEET MODELING AND DECISION ANALYSIS retains the elements and philosophy that has made its past editions so successful. New topics have been added as well as examples that are relevant to decision making in today’s business world. This version of SPREADSHEET MODELING AND DECISION ANALYSIS has been updat… More >>

Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Management Science, Revised

There was a time not too long ago when it was cool to have a web site. You didn’t have to worry about issues such as usability, conversion, and flow because the web was not as competitive as it is today. If you had a website that looked nice, you were in business. Let’s face it even if you had an ugly site you were still in business. If you got business from the site nice if not you were happy too. In the beginning most people didn’t really believe they could make money on their website.

Today the web offers huge opportunities for business to grow and increase their revenue. Hence, the web has become fiercely competitive market place. In such competitive environment, you have to know what works and what doesn’t. Without measuring KPIs (Key Performance Indicators) you are not giving your company a chance to understand your business.

Measuring performance of traditional marketing such as magazine or post card mailer advertising is very difficult. We can say it worked or it failed based on sales, but we don’t know the details such as what part of the ad was effective. How often people looked at the ad and for how long?

With web analytics, we can get a greater understanding of where and how effectively we spend our advertising dollars. Web analytics plays a strategic role in measuring success and alerting companies to vulnerabilities within their online environments. The value of web analytics solutions is not in their ability to collect data, but to measure customer behavior that provides a basis for replicating success or driving change.

Among companies that utilize analytics in this way, 75 percent increased new visitors to their sites, 78 percent improved average visit duration and 65 percent improved returning visitors. Eighty-three percent increased page views per visit, 68 percent improved conversion rates and 64 percent improved the number of visits per existing customer.

The value of analytics is not just in the measurement of the data but also in the ability to act on the results. KPIs should drive action. Every KPI we measure should correspond to action. Creating an effective web analytics strategy requires more thought than money.

Digital marketing is impossible without KPIs. Without KPIs, you are spending on marketing because it feels good. With proper metrics, you spend money because it makes sense.

Web analytics is easy according to every company that sells web analytics solutions. Visit their websites and they’ll tell you loud and clear that web analytics is a walk in the park. Web analytics is not easy.

KPIs have to be part of your strategy. It is not an isolated project within a company. Web analytics should be part of your business analytics efforts. Just like you measure your sales and your revenue, you should measure your web KPIs.

KPIs should be more about people and strategy than technology. Many marketers shy away from web analytics because it sounds like something an engineer would enjoy doing. Web analytics is about measuring consumer behavior. Web analytics is one of the most effective tools to grow your business.

Web analytics is turning raw data into actionable items. Many marketers build their own marketing programs based on information about other companies’ marketing history. Don’t make that mistake. What works for them is not necessarily going to work for your organization. General market research studies provide you general information when you need information specific to your business. Web analytics is the tool for that.

A tutorial video clip describing model building in Management Science.

Game Theory (ECON 159) We introduce Game Theory by playing a game. We organize the game into players, their strategies, and their goals or payoffs; and we learn that we should decide what our goals are before we make choices. With some plausible payoffs, our game is a prisoners’ dilemma. We learn that we should never choose a dominated strategy; but that rational play by rational players can lead to bad outcomes. We discuss some prisoners’ dilemmas in the real world and some possible real-world remedies. With other plausible payoffs, our game is a coordination problem and has very different outcomes: so different payoffs matter. We often need to think, not only about our own payoffs, but also others’ payoffs. We should put ourselves in others’ shoes and try to predict what they will do. This is the essence of strategic thinking. Complete course materials are available at the Open Yale Courses website: open.yale.edu This course was recorded in Fall 2007.